4YouandMe: an identity for the brand putting the power back in the hands of patients
Sharing health-related data and insights for the benefit of all
CLIENT
4YOUANDME
AGENCY
PROXY STUDIO
SERVICES
BRAND IDENTITY
USER INTERFACE DESIGN
4youandme give patients the agency to make informed decisions about their well-being
4YouandMe are all about empowering patients to take charge of their own health. They believe that by sharing health data, we can improve the healthcare system and change the way we think about health conditions. They’re shaking up the traditional doctor-patient relationship, giving people the tools and information they need to take control of their own health.
Working for Proxy Studios, we helped bring the 4YouandMe brand to life. We worked as part of the team to create the brand identity, website and UI system.
We designed a custom wordmark consisting of monolinear letterforms and cutaways that refer to the mutual benefit that results from sharing data points.
We used 3 different font families that make the brand unique. GT Flexa for bold inktrap headlines, Grenette adds a delicate touch, and GT America’s mono variant brings a technological accent.
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