Beach Booch Hard Kombucha: a zesty brand for New Zealand's tastiest booch
CELEBRATE IT ALL WITH AOTEAROA'S ALCOHOLIC KOMBUCHA
CLIENT
BEACH BOOCH
SERVICES
BRAND STRATEGY
BRAND IDENTITY
ILLUSTRATION
PACKAGING
WEB DESIGN
FEEL FREE TO ENJOY YOURSELF—WITH A BETTER TASTING, HEALTHIER TIPPLE
"We literally created the brand and product as a celebration of all things we love most about New Zealand" – George Wielechowski, co-founder.
Working with the founders based in California and Auckland, we created a brand for Beach Booch that sparks joy and celebration. This feeling stems from the freedom we provide to our health-conscious audience to choose a slow-brewed, healthier tipple, bursting with the freshness of Aotearoa. Feel free to say yes, and celebrate it all!
Beach Booch Hard Kombucha
Brand Strategy, Brand Identity, packaging & website design/build
Hydrate helped us to grow by executing our brand strategy, brand identity, packaging and website.
Sales are up 70% over last year and we consistently sell out at public markets / festivals! First thing every customer says? "Love the can!"... You can't get a better endorsement than that.
George Wielechowski
Co-Founder
Results
→ 70% surge in sales year-on-year
→ Medal winners | NZ Artisan Awards
→ Stocked by major supermarkets
Front cover and spread below are extract from the September 2021 issue of The Shout New Zealand: click here to check out the original publication.
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