Heineken Kanpai! Rugby World Cup 2019: an event identity blending rugby and Japanese culture
Bringing the Rugby World Cup to Tokyo
CLIENT
HEINEKEN
AGENCY
JACK MORTON WORLDWIDE
SERVICES
BRAND EXPERIENCE
EVENT IDENTITY
PACKAGING
ART DIRECTION
Celebrating the rugby world cup and Japanese culture
For the Rugby World Cup in 2019, Heineken invited 350 guests to embark on a journey to Tokyo for an exclusive experience at the Hilton. We created an identity for the event that captured the excitement of the Rugby World Cup and celebrated Japanese culture.
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