creating t-shirts that provide clean water to those who need it most

The problem

785 million people live without clean, safe water: that’s 1 in 10 of us.

The Goal

Our goal is to bring clean water to a whole community that need it most.

The Solution

Collaborating with artists, illustrators and designers to create a collection of t-shirts for charity that inspire people to get involved and make a difference.

A series of hand-picked illustrators and designers are chosen to create a t-shirt following the simple brief: "What does hydrate mean to you?"

Each t-shirt is available to pre-order for 30 days through Everpress, who only print the number of t-shirts sold. 100% of the profit from the sales goes directly to funding water projects through Charity: Water.

Each t-shirt is a world of the artist's creation. We capture each mood through photoshoots and carefully crafted messaging.

Edition 01

I wanted to imagine how water would be depicted in a future where clean, drinkable water is so rare it has become a luxury good. I took inspiration from religious icons and medieval miniatures to give the illustrations a mystical feel.

– MANON LOUART

Edition 02

My creative process is very intuitive; when I create I try to think as little as possible. This illustration draws from the vague themes of water divinities, abundance, and the natural relationship of the body to water through physical functions such as tears. In general I don't like to talk about my art because it doesn't require explanation.

– SUJU

Edition 03

My inspiration for the tee comes from the natural desire we all have to look after things and keep them alive, and how in recent years this has translated into a generational obsession with houseplants.

The style is inspired by print-making and tattoo art.

– YOUR FRIEND SEAN